The Insurmountable Discount Stockbroker in India: Zerodha Discount Stockbrokers

Zerodha Discount Stock brokers was founded in 2009 by Nithin Kamath, a former stockbroker. However, it did not open its trading till 15th August 2010. Nithin brought into the stock brokerage industry a competitive pricing model that shook the systems that existed before. In every Zerodha review, everyone concur that Zerodha is count stockbrokers are the pioneers in stock trading technology. The name Zerodha is coined from the English word 'ZERO’ and Sanksrit RODHA meaning barrier. The name shows that the company’s vision is to break all barriers that face many traders, investors and other money thirsty people in the hard economy.

Zerodha Trading Platforms

In Zerodha review 2018, it shows that the company made a big leap by starting to trade in the technological platform way ahead of all other existing stock brokers in India. Prior to this, Zerodha used some outsourced trading Apps that it either operated or had control over. Their trading platform took care of some aspects such as excellent design, user ease, apt performance, and integration in addition to user experience.

Zerodha PI Platform

According to the Zerodha brokerage review, it introduced its own in house trading platform call PI in 2015 that has features to trade, chart, script and analyze the stock market giving the best information to the trader or client.

Features of Zerodha PI

·         PI has a very high speed of executing orders

·         Has various features that allow fundamental and technical analysis such as charting with 70 plus technical indicators in the industry.

·         It provides market observation facility

·         Sends customized alerts and notifications to clients

Zerodha Web App (Kite Web)

Kite web is a simple but very powerful online and mobile trading option that is user friendly

Features of Zerodha Kite Web

·         It has a very low bandwidth consumption; the whole market watch takes less than 0.5kbps

·         Allows wide charting with over 6 types of charts and with over 100 market indicators

·         Extra orders type brackets and covers

·         Orders are place in speeds of milliseconds.

Zerodha Mobile App (Kite Mobile)

This is the mobile version of Zerodha Kite web that was unveiled in November 2015 and it possess all if functionalities but in mobile device mode. It can be used in Desktop computers, laptop, tablet and Smartphones.

Features of Kite Mobile

·         A simple tap allows searches across all major exchange houses such as NSE, BSE,MCX, NCDEX and CDS.

·         It streams stock exchange houses’ operations live

·         Combines many markets’ watch and in depth market analysis

·         Advanced charting of over a 100 indicators

·         Offers free access of archived market data

·         Trades currencies, equities, F&O’s and commodities

·         Has advance order types such as brackets (BO),AMO and Cover orders (CO)

Other Zerodha Advanced Innovations in Zerodha brokerage review 2018

1. Zerodha kite connect API; it allows user to build and manage portfolios so as to place orders at their own good time.

2. Zerodha Open trade: users are given real time updates from experienced and profiting traders to improve their trading skills.

3. Zerodha Coin; this allows users to invest directly in mutual funds without using proxies

4. Zerodha Smallcase; it enables user to access themantic investment options through Demat accounts.

No other discount stockbroker can surpass the service, technology, innovation and customer base possessed by Zerodha. The Zerodha

brokerage review 2018 gives them a wide gap; they still have a long way to go before they can reach the Zerodha status.